By: D.K Choudharry
Lata Mangeshkar Honored with 2017 Legendary Award by Brand Laureate
i. Melody Queen and Nightingale of India, b has been conferred with the 2017 Legendary Award by the Brand Laureate for giving a unlimited memorable hits and soulful melodies in Hindi film music.
ii. The Brand Laureate Awards recognize world-class achievement in branding amongst Lata Mangeshkar Honored with 2017 Legendary Award by Brand Laureateindividuals and companies. It is presented by the organization jointly with the Asia Pacific Brands Foundation.
iii .Lata Mangeshkar started her career in 1942 with songs in Marathi. Her first Hindi song was ‘Paa lagoon kar jori’ for Vasant Joglekar’s movie Aap Ki Seva Mein in 1946. Her first major break was in 1948 with the song ‘Dil mera toda’ in Majboor.
iv. The 87 year-old nicknamed as Didi by Hindi cinema has contributed over 30,000 songs in the Indian cinema.
v. In 2012, Shah Rukh Khan was honoured with the Brand Laureate Legendary Award for his unmatched contribution to Indian Cinema.
vi. Some other prominent receivers of the award include former South African president Nelson Mandela, Nobel Laureate Mohammad Yunus, Indian businessman Ratan Tata, late Apple co-founder Steve Jobs, Facebook CEO Marck Zuckerburg and F1 ace Michael Schumacher.